Guest: NAIWE’s Media Interviews Expert Suzanne Lynn Cheesman

Your work is not done when you finish writing a book. Now you need to let the world know about it, but how? According to Forbes, the answer is video. Forbes endorses video as an author’s go-to strategy for marketing: “Video will be the primary marketing format for years to come.” And let’s face it, you are in the business of selling books. So, let’s talk about the why’s and how’s of video marketing as an author tool!

Here’s what you can expect to learn in this class:

• The purpose of video

• How to use video to make an emotional connection

• What to focus on in your video

• Where to post your video

• How to make a media pitch video

• How to build an audience

• Tips for recording video

Duration: 55 minutes

Suzanne Lynn Cheesman has been in radio for the last 25 years, in New Jersey, South Dakota, Minnesota, Missouri, and Florida as well as having hosted her own nationally syndicated show. She now runs a digital media company that helps authors sell more books and build their brand with video and radio interviews. She currently hosts the Triangle Spotlight radio show on WQBQ 1410-AM, a Central Florida radio station that has a coverage area of half a million people. On this show, you can hear authors from around the country and around the world share their heart behind the writing of their books.