Guest: NAIWE’s Media Interviews Expert Suzanne Lynn Cheesman Your work is not done when you finish writing a book. Now you need to let the world know about it, but how? Forbes endorses video as an author’s go-to strategy for marketing: “Video will be the primary marketing format for years to come.” You are in the business of selling books, so let’s talk about the why’s and how’s of video marketing as an author tool!