Guest: NAIWE’s Green and Ethical Marketing Expert Shel Horowitz

Writers desire to be authors, but they rarely seek to be marketers. In this session, Shel Horowitz discusses how authors can market their own products and still see principled people in the mirror at the end of the day.

You don’t have to sell your dignity along with your book! It can be in your best interest to be an ethical business owner. Learn how to have ethical commitments while being a successful author (and a self-marketer)!

Here’s what you can expect to learn in this class:

• Customer service skills matter

• Comparing your return policy to that of stores you frequent (or don’t)

• Being upfront with customers in repurposed content

• Benefits of having (and marketing) an ethics pledge

Audio Only

Duration: 36 minutes

Shel Horowitz is an award-winning author, international speaker, consultant, and ethical marketing expert. Shel is the author of 10 books, including Guerrilla Marketing Goes Green and Guerrilla Marketing to Heal the World. Shel helps green and socially conscious businesses profit by going greener and by addressing hunger, poverty, war, and catastrophic climate changes.