Guest: NAIWE’s Green and Ethical Marketing Expert Shel Horowitz

Twitter is a great way to market your books and services. Managing your Twitter account lets you know who is talking about you and your books. Twitter updates can be laser focused to certain audiences. Through direct messaging, Twitter lets you reach people who are hard to reach by other avenues and even bypass gatekeepers. Using hashtags grows your presence and, in turn, your credibility. In addition, if you are a speaker at a conference that uses hashtags, then people who are not in your session can read about it and easily reach out to you. And best of all, Twitter doesn’t have to be a time dump!

In this webinar, you will hear best practices for how to effectively use your Twitter account, how often to tweet, how to grow your list, how to use hashtags, and how to manage your account and direct messages. Tune in to become familiar with the Twitter vocabulary, and the benefits of using Twitter and other social media outlets.

Here’s what you can expect to learn in this class:

• Twitter 101

• The benefits of using a social media dashboard, such as TweetDeck or Hootsuite

• How to market on Twitter in 15 minutes or less

• How to build your Twitter following

Audio Only

Duration: 1 hour, 24 minutes

Shel Horowitz is an award-winning author, international speaker, consultant, and ethical marketing expert. Shel is the author of 10 books, including Guerrilla Marketing Goes Green and Guerrilla Marketing to Heal the World. Shel helps green and socially conscious businesses profit by going greener and by addressing hunger, poverty, war, and catastrophic climate changes.