Guest: NAIWE’s Well-Fed Expert Peter Bowerman

Self-publishing allows the author to retain control over the book, and this form of publishing is so much easier than it used to be. Even so, for the author who has never self-published before, this can seem like a daunting process. While writing is creative, publishing is a business and marketing is required to help the book succeed. In this teleconference, Peter Bowerman will discuss how to succeed as a self-published author.

Here’s what you can expect to learn in this class:

• Develop a “marketing mindset” — minus the anxiety

• Create a book that turns heads and grabs eyeballs

• Find tons of reviewers anxious to publicize your book

• Get your books into bookstores and keep them there

• Build a cash-generating website that works 24/7

• Avoid the fickle (and largely ineffective) mainstream media

• Parlay one book into multiple income streams

• Separate the print-on-demand hype from reality

• Use social media to actually sell books (vs. waste time…)

• Maximize e-book profits four different ways

Audio Only

Duration: 1 hour, 12 minutes

Peter Bowerman, veteran commercial writer, speaker, and business coach, is the self-published author of the multiple-award-winning Well-Fed Writer (a Book-of-the-Month Club selection) and Well-Fed Self-Publisher titles. With over 70,000 copies in print, his books have earned him a full-time living since 2001. He has well over 30 years combined experience in sales, marketing, copywriting, publishing, and book-titling.