Guest: NAIWE’s Booklets Expert Paulette Ensign

All writers, both of fiction and nonfiction, can benefit from publishing tips booklets. Even speakers can benefit from having booklets! Listening to this teleconference, you will hear in Paulette’s voice her excitement for this subject matter as she explains how to select the best topic and the ideal word count for a tips booklet, and she will even share her sales and marketing considerations. Writing a tips booklet can be easy as you come to realize that the content is all around you. This teleconference is complete with Paulette’s formula for success! 

Here’s what you can expect to learn in this class:

• Choose a great topic for you

• Why start with a tips booklet

• Learn a simple writing formula, word count strategy, and organization method

• The power of three that easily becomes six, one at a time

• Why do different formats

• Inventory or not

• Examples all around you

• Sell parts of the whole—to whom and for how much

Audio Only

Duration: 58 minutes

Paulette Ensign has sold over 1 million copies of her tips booklet, 110 Ideas for Organizing Your Business Life, in four languages, without spending a penny on advertising. Paulette also wrote How to Write and Market Booklets for Cash, How to Promote Your Business with Booklets, and How to Make Huge Profits Licensing Your Booklet.