Guest: NAIWE’s Public Relations and Book Marketing Expert Marcia Rosen

How do you reach your potential market, especially now with limited opportunities for in-person events at bookstores and many writers’ conferences cancelled? As a marketing/public relations professional and agency founder, Marcia Rosen knows authors are like any business and they should create a presence and consistent message by implementing various marketing strategies.

Two valuable marketing approaches to consider: Author Podcast and Zoom Interviews.

Millions of people are listening to podcasts. Online surveys have revealed over 70 million Americans listen to podcasts each month. Online statistics assert, “beyond any doubt, podcasts are a potential goldmine for promoting your book(s).”

Bookstores, libraries, and writing organizations offer Zoom programs, which include interviewing authors, presenting author talks on genre specific topics, and, of course, book marketing.

During this program Marcia will also discuss booking an appearance as a podcast or Zoom guest, do’s and don’ts of being a successful guest, and using these interviews to promote yourself on other social media platforms and your own website.

Here’s what you can expect to learn in this class:

  • What podcast is best for you

  • How to create the professional package to sell yourself

  • Tips to help you overcome self-consciousness

  • How to prepare yourself before you go live

  • The actions that will get you recognized

Duration: 57 minutes

Marcia Rosen (aka M. Glenda Rosen) is the author of 10 books including The Senior Sleuths, the Dying To Be Beautiful Mystery Series, and The Gourmet Gangster: Mysteries and Menus (which she wrote with her son Jory Rosen and was a 2021 New Mexico-Arizona Book Awards winner). She is also the author of The Woman’s Business Therapist and award winning My Memoir Workbook. For 25 years, Marcia was owner of a successful national marketing and public relations agency and also facilitated numerous writing programs. She continues to work with aspiring author clients, providing manuscript reviews and advising them on book development and marketing, as well as writing articles, appearing on author blogs, and presenting writing programs on Zoom and in person. Marcia was co-presenter of “About Being an Author” for The National Steinbeck Center. She is a member of Sisters in Crime Albuquerque (2022 vice president), Southwest Writers, Women Writing the West, Central Coast Writers, New Mexico Book Association, Public Safety Writer’s Association, and National Association of Independent Writers and Editors—for which Marcia is also a current board member.