Guest: NAIWE’s Public Relations and Book Marketing Expert Marcia Rosen

The audiobook market is one of the fastest growing segments of the publishing industry. According to the Audio Publishers Association, it grew an estimated 24.5% from 2017 to 2018. This included self-published authors and small publishers who accessed numerous marketing actions and opportunities to create an awareness and enhance sales. And think of the millions of people who drive to and from work each day; many listen to audiobooks. They are just one audience since people can listen anywhere, anytime.

Here’s what you can expect to learn in this class:

• Tips to help you select who to be the voice of your book

• What production includes and the fee

• Distribution outlets to consider

• Ways to market your audiobook

• Time frame to complete the process

• Word to the wise: contracts

Duration: 56 minutes

Marcia Rosen (aka M. Glenda Rosen) is a marketing and public relations advisor for authors and a senior team member creating out-of-the-box strategies for a marketing/advertising agency and client projects. She was owner and founder of a business/marketing and public relations agency and consulting firm in New York City; The Hamptons; and Albuquerque, New Mexico, where the company served as advisors to a wide range of national, regional, and local clientele. Marcia has presented book marketing and public relations programs at local and national events, including major book conferences, for nearly 20 years. In addition, she has worked with numerous authors developing and implementing plans to create an awareness of them as authors and gain recognition and sales for their books, including book launch campaigns and ongoing actions both through social media and traditional activities. Marcia is the author of ten books. She has published numerous articles and is a member of Sisters In Crime Los Angeles and Albuquerque, Central Coast Writers, Public Safety Writer’s Association, and Rocky Mountain Fiction Writers.