Guest: NAIWE’s Business of Writing Expert Laura Pennington Briggs

It isn’t enough to launch your freelance business and do good work; you also have to let the world know that you exist, what you offer, and how to find you — and keep those messages going. Nowadays, that often means having a strong presence on LinkedIn, which is retaining its position as the lead platform for business networking, visibility, and connections. Figure out how to create an effective profile and claim your status as a thought leader in your profession or industry.

Here’s what you can expect to learn in this class:

• How to use your headshot and the color of your attire and background to stand apart

• Ways to use the summary section to showcase your abilities and aspirations

• The benefits of being active

• Reasons to ask for recommendations and endorsements

Duration: 2 hours

Laura Pennington Briggs is the founder and CEO of the Freelance Coach. She’s an expert on systems, project and client management, marketing a solopreneur business, delegating to team members, retainers, and developing multiple income streams for writers of all stripes. Laura is a two-time TEDx speaker on how freelancing is changing the economy and the host of the weekly Advanced Freelancing podcast. She’s also the founder of Operation Freelance, a national nonprofit providing free entrepreneurship training to military spouses worldwide. Laura has helped over 15,000 freelancers start and scale their business. Laura is the author of five books, including the Six Figure Freelancer and How to Start Your Own Freelance Writing Business.