Guest: NAIWE’s Business of Writing Expert Laura Pennington Briggs

Marketing is often overwhelming and ignored by freelancers until they finish a big project or lose a client and realize they have nothing lined up. In this webinar, freelancers will learn the importance of the statement “always be marketing” and how to make it an easy, consistent lift for your freelance brand. Discover how to find your highest-value marketing activities, schedule them, and consistently build a warm pipeline of work.

Here’s what you can expect to learn in this class:

• Marketing methods designed for the freelancer

• Ways to develop a warm pipeline

• How to set realistic—not overwhelming—stretch goals

• Determining the best marketing outreach with you in mind

• Best practices for scheduling marketing time

Duration: 1 hour, 3 minutes

Laura Pennington Briggs is the founder and CEO of the Freelance Coach. She’s an expert on systems, project and client management, marketing a solopreneur business, delegating to team members, retainers, and developing multiple income streams for writers of all stripes. Laura is a two-time TEDx speaker on how freelancing is changing the economy and the host of the weekly Advanced Freelancing podcast. She’s also the founder of Operation Freelance, a national nonprofit providing free entrepreneurship training to military spouses worldwide. Laura has helped over 15,000 freelancers start and scale their business. Laura is the author of five books, including the Six Figure Freelancer and How to Start Your Own Freelance Writing Business.