Guest: NAIWE’s Branding and Marketing Expert Jeanne Grunert and Dr. Tim Johansson of A Deeper Way

Participants in this workshop will use the ADW self-assessment tools before and during the workshop to understand the traits that make up their unique personality, what helps them thrive in the workplace, how they respond in different work situations, and how they develop trust and communication with clients.

In Part 1 of this workshop, Dr. Johansson will help participants learn the skills that will bring clarity to this process of laying the foundation for personal branding. Interpretation of the participants' personal assessment results will help participants develop a clear understanding of their strengths and how they can apply them to their freelance writing and editing business. The results are entirely confidential and are not shared with other workshop participants.

From this basis, the facilitators will then guide participants through several exercises to help them better understand their trust values (how quickly they develop trusting relationships with clients), how they communicate with others, and what they value in client relationships.

Here’s what you can expect to learn in this class:

  • A methodology to understand how to refine and build your brand

  • How to develop a personal brand to match your real self with the needs of your audience

  • The characteristics that are important to you for your clients to have

  • Your freelance super powers

Duration: 1 hour, 4 minutes

Jeanne Grunert is the president and founder of Seven Oaks Consulting, a business-to-business content marketing agency. She is an award-winning writer and direct marketing expert with over 30 years of writing, marketing, and business experience. Prior to founding Seven Oaks Consulting, Jeanne led marketing for divisions of McGraw-Hill Education, Teachers College Columbia University, The College Board, and retail, publishing, and financial service companies in the New York City area. Known worldwide for her exceptional leadership and communication skills, Jeanne works seamlessly across cultural and corporate barriers to achieve outstanding results. She holds an M.A. in writing and an M.S. in direct and digital marketing (awarded with distinction) from New York University, as well as certifications in social media marketing, content marketing, and adult education. Originally from the New York City area, Jeanne currently resides with her husband, John, and many pets on a 17-acre farm in rural Virginia. When not leading marketing teams through her work at Seven Oaks Consulting, she enjoys gardening, reading, cooking, and writing mystery novels.

Dr. Tim Johansson has worked with individuals, teams, and organizations, helping them understand themselves better to build cohesion and collaboration in the workplace. Within his executive coaching, Dr. Tim uses personality data as he walks individuals to a deeper understanding of themselves, which can be used while building a personal brand.