Guest: NAIWE’s Freelance Expert Jake Poinier

Ask any experienced freelancer, and they’ll tell you that referrals offer the most powerful way to build and diversify your business. In this session, we’ll discuss how you can create a system that increases your volume of high-quality word-of-mouth projects. Topics include the hidden benefits of referrals; when, where, and how to ask for them; and the key steps to take that will keep them flowing.

Here’s what you can expect to learn in this class:

• How a professional website attracts clients

• Why people visit your website

• The importance of participating in professional associations

• Ways to manifest your talents

• Influences that represent you well

• How to use testimonials to position yourself

• Ways to ask for referrals

• Tips to polish your online image

Duration: 1 hour, 4 minutes

Jake Poinier made the leap into freelance writing and editing in 1999 after a decade of positions in the publishing industry, giving him key insights from both sides of the desk. As the founder and owner of Boomvang Creative Group, he has worked with a diverse array of Fortune 500 and small businesses, consumer and trade magazines, and independent authors. Jake is committed to helping freelancers improve their businesses and shares his knowledge and experiences frequently as a speaker at industry conferences, through webinars, and on his blog.