Guest: NAIWE’s Self-Publishing Expert Brian Schwartz 

What’s the one thing you can do each day to grow your sales? Ask for a review. In this webinar, Brian will empower you to build the essential foundation behind any successful book: a strategy to continually ask for reviews. Before you spend a dime on advertising, your book must have reviews. While Amazon reviews get all the attention, there are many other ways you can leverage reviews elsewhere. 

After helping hundreds of authors over the past 10+ years, Brian has seen firsthand what works and what doesn’t. How do you get a good review for your book? You put your book in the hands of the right reader. Amazon.com began with a single line of code. Similarly, the success of any title began with a single review. 

Here’s what you can expect to learn in this class:

• The indicators that Amazon uses to remove reviews 

• The importance of “vanilla urls” when pointing to Amazon 

• The 3 key elements of an effective review 

• Using Amazon reviews in your marketing materials 

• How many reviews you need 

• When a bad review can be good 

• How to avoid getting banned by Goodreads 

• What a successful reviewer outreach, tracking, and follow-up system looks like 

• How to find over 100 potential reviewers in your own network. 

Duration: 58 minutes 

Authorpreneur Brian Schwartz is the creator of the award-winning 50 Interviews series. More than 500 authors have trusted Brian and his team to publish their work. The mission of Brian’s practice is “to bridge the gap between self-publishers and traditional publishing by applying the proven strategies and techniques of successful independent publishers.” To meet this objective, Brian launched AuthorDock in 2016 to provide authors an all-in-one secure portfolio management tool to manage deadlines, extended teams, and critical resources. Brian is also the developer of PubWriter, a click-to-publish publishing platform used by authors to create their own web hubs for publishing, promotion, and sales.