Guest: NAIWE’s Marketing Expert Brian Feinblum

Marketing and public relations fit well within the path of writers. But what are the differences between marketing and public relations? Publicity speaks to where we are at through the avenues of news media, newspaper, and radio. Whereas marketing focuses on such things as book signings. And marketing takes the diverse approach, i.e., don’t put all your marketing eggs into one basket!

In this webinar, learn how to create a marketing package using social media and traditional platforms. Discover how to define and market what you do. Reflect on how you want to be positioned. Hear discussions on making your own niche as an expert and the value of having a uniform voice throughout your blog posts, emails, and podcasting. Discover ideas on the regularly discussed topic of whether to list rates on your website. All the while keeping in mind that it’s all about timing as your writing is a valuable art. 

Here’s what you can expect to learn in this class:

• Ideas on how to market your new book

• Pricing strategies for print books and e-books

• An insider’s look at how professionals promote books

Audio Only

Duration: 53 minutes

Brian Feinblum is the chief marketing officer of Planned Television Arts (rebranded as Media Connect), the nation’s largest and oldest book promotions firm. Brian has worked in the promoting industry since 1989 and has worked with clients of varied professions such as magician David Copperfield and best-selling author Og Mandino.