Guest: NAIWE’s Social Media Market Expert Ashley Henyan

Are you posting and posting and posting on your social media platforms only to find your high school best friend and your mom are the only two followers liking or sharing your content?

Get tips and tricks for engaging your followers and gaining new ones. You will also learn how to create a toolkit to help engage a network of social advocates to work for you, bringing greater visibility to your brand.

Here’s what you can expect to learn in this class:

•         Methods to engage your followers

•         Techniques to gain new followers

•         How to create a digital toolkit to engage your brand’s digital advocates

Duration: 40 minutes

Ashley Henyan is a digital marketing consultant, a freelance writer, and the executive director for the American Red Cross of Lowcountry South Carolina. Previously, she held leadership roles in digital communications and media relations with the Red Cross (the 2017 Harris Poll Non-profit Brand of the Year). Ashley has developed curriculum and trained hundreds of staff and volunteers across the United States in courses like Leveraging Your Story on LinkedIn and Social Media Story Telling. She has been invited to discuss social media marketing and brand visibility on various podcasts and with local and national associations. Ashley has played an integral part in award-winning social media campaigns including honorable mention recognition with the PR Daily Content Marketing Awards and numerous Silver Telly Awards for Branded Content. She holds a B.A. in government and politics from the University of Maryland and an M.A. in English and creative writing with a concentration in screenwriting from Southern New Hampshire University. Ashley’s work as a ghostwriter has appeared in national and international publications including Yahoo News, China Global Television Network, and The CEO Magazine.