Guest: NAIWE’s Social Media Market Expert Ashley Henyan Are you posting on your social media platforms only to find your high school best friend and your mom are the only followers liking or sharing your content? Get tips and tricks for engaging your followers and gaining new ones. Learn how to create a toolkit to help engage a network of social advocates to work for you, bringing greater visibility to your brand.

Guest: Conference Speaker Bradley Rayford, Jr. Using visual tools to enhance a business is becoming more important. Learn how to create videos and podcasts that will go beyond the traditional ways to promote your freelance business — and may increase your profits by adding to the services you provide to clients. This webinar will encourage freelancers who are doing audio to expand to also do video!

Guest: NAIWE’s Marketing Expert Brian Feinblum Marketing and public relations fit well within the path of writers. But what are the differences between marketing and public relations? Publicity speaks to where we are at through the avenues of news media, newspaper, and radio. Whereas marketing focuses on such things as book signings. And marketing takes the diverse approach -- don’t put all your eggs in one basket!

Guest: NAIWE’s Self-Publishing Expert Brian Schwartz Getting your book found is a matter of having the right content in the right place at the right time. The good news is that it’s less about driving traffic to your own site and more about being visible where your audience already exists. It’s wise to choose a few platforms to master instead of spreading yourself too thin, but which ones produce the highest ROI?

Guest: NAIWE’s Content Marketing Expert Carol Tice So you’ve got your LinkedIn profile set up. Now what? What do you write in your status updates, or in LinkedIn’s articles section, to build your authority and attract the clients you want? This example-filled presentation will show you multiple strategies and approaches for creating content for LinkedIn that promotes your business—even if you don’t have much time.

Guest: NAIWE’s Headline Expert Dana Sitar A single headline is not sufficient for most content in digital publishing. Readers access your content in a variety of contexts, and the headline that’s effective in one context is often less effective in another. This training shows you how to craft headlines that catch readers’ attention across platforms, including websites, social media, email, and search.

Guest: NAIWE’s Marketing Expert Diana Ennen Diana will share how to get the most out of each article you write by using bits of it on your website and on each social media platform and by inserting keywords in your article and even in the title. Having a plan helps a pro reach goals. She will share how to create a plan, what should be in it, and also how to build your following and establish trust and credibility.

Guest: NAIWE’s Business of Writing Expert Laura Pennington Briggs It isn’t enough to launch your freelance business and do good work; you also have to let the world know that you exist, what you offer, and how to find you — and keep those messages going. That often means having a strong presence on LinkedIn, which is retaining its position as the lead platform for business networking, visibility, and connections.

Guest: NAIWE’s Public Relations and Book Marketing Expert Marcia Rosen How do you reach your potential market, especially now with limited opportunities for in-person events? As a marketing/public relations professional and agency founder, Marcia Rosen knows authors are like any business and they should create a presence and consistent message by implementing various marketing strategies.

Guest: NAIWE’s Networking Expert Ruth Thaler-Carter Many of us tend to think of networking in terms of meeting in person, but nowadays the majority of networking takes place online. Learn about why networking is important to your writing or editing business and how to make the most of those virtual platforms and communities to power up your presence to potential clients and value to colleagues.

Guest: NAIWE’s Networking Expert Ruth Thaler-Carter We hear about networking all the time, but what is it and why is it valuable to independent writers and editors? Networking is simply interacting with colleagues to exchange information, resources, and support. Done right, it can create credibility, provide leads to new projects and clients, and bolster an independent business in many ways.

Guest: NAIWE’s Networking Expert Ruth Thaler-Carter Networking is more than a common buzzword; it’s an important key to success as an independent writer or editor. Learn about the best ways to make networking an effective, functional element of your independent business, as well as what not to do.

Guest: NAIWE’s Green and Ethical Marketing Expert Shel Horowitz Twitter is a great way to market your books and services. Twitter updates can be laser focused to certain audiences. Through direct messaging, Twitter lets you reach people who are hard to reach by other avenues and even bypass gatekeepers. Using hashtags grows your presence and your credibility. And best of all, Twitter doesn’t have to be a time dump!

Guest: NAIWE’s Media Interviews Expert Suzanne Lynn Cheesman Your work is not done when you finish writing a book. Now you need to let the world know about it, but how? Forbes endorses video as an author’s go-to strategy for marketing: “Video will be the primary marketing format for years to come.” You are in the business of selling books, so let’s talk about the why’s and how’s of video marketing as an author tool!