How to Find Clients Who Are Already Looking for You
How to Find Clients Who Are Already Looking for You
Guest: NAIWE’s Branding and Marketing Expert Maite Dalila
Instead of chasing authors, NAIWE Expert Maite suggests that you position yourself exactly where they are standing even before they realize they need you. There are 4 million indie books published every year. Most of those authors did not work with editors. Not because they did not want to. But because they did not know how to find an editor they could trust. In this webinar, Maite will show you how to develop yourself and, in turn, cultivate valuable client relationships.
Here’s what you can expect to learn in this class:
Focus, Simplicity, and Repetition: Rather than being a generalist, pick one area to go deep. This shows your understanding and highlights what lights you up.
Shift Your Recognition: Be in your client’s space and show up as a peer. Teach, give freely, and build your audience through sharing and specific incentives.
Show Value Through Data: Don’t just be noise; demonstrate your expertise through data and focus on how to partner effectively.
Duration: 1 hour
Maite Dalila is a brand strategist, web designer, and storyteller who’s spent over 12 years helping brands like Disney and Nike create meaningful, human-centered experiences. Now, she focuses on helping authors build websites that feel like an extension of their voice and story, that don’t just look good but grow their audience and sell their books. She also writes fiction, so she understands the creative process from both sides. Through workshops, design strategy, and branding, she helps authors simplify the overwhelm of building an online presence, so they can focus on what matters most: their stories.