The Nonfiction Book Launch Blueprint: What to Do and When to Do It

Guest: NAIWE’s Business of Writing Expert Laura Pennington Briggs

Feeling overwhelmed by everything you’re “supposed” to do to launch a book? This webinar breaks down the nonfiction book launch process into clear, manageable phases. You’ll learn how to map out a 4–6 month marketing plan, what actually moves the needle, and how to tailor your approach based on whether you’re traditionally published or self-published. Perfect for authors who want clarity, structure, and realistic expectations.

Here’s what you can expect to learn in this class:

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Duration: 57 minutes

Laura Pennington Briggs is the founder and CEO of the Freelance Coach. A three-time TEDx speaker on how freelancing is changing the economy, Laura has helped over 15,000 freelancers start and scale their businesses. She’s an expert on systems, project and client management, marketing a solopreneur business, delegating to team members, retainers, and developing multiple income streams for writers of all stripes. Laura is the author of five books, including the Six-Figure Freelancer, How to Start Your Own Freelance Writing Business, and award-winning Remote Work for Military Spouses. She’s currently preparing to defend her dissertation for her doctorate in business administration.