Web Visibility in the Age of AI: SEO Strategies for Generative Search

Guest: NAIWE’s Branding and Marketing Expert Jeanne Grunert

Generative AI is reshaping how people discover content online—and traditional SEO tactics alone won’t cut it. In this webinar, we’ll explore how AI-powered search is changing the digital landscape and what that means for your website. Learn how to optimize for AI-driven engines, adapt your web strategy, and stay ahead of the curve in a world where search is smarter, faster, and more conversational than ever. For independent writers, editors, and others, this is a must-attend webinar to learn the latest best practices for building your personal brand and attracting web searchers to your virtual doorstep.

Here’s what you can expect to learn in this class:

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Duration: 1 hour, 3 minutes

Jeanne Grunert is the president and founder of Seven Oaks Consulting, a business-to-business content marketing agency. She is an award-winning writer and direct marketing expert with over 30 years of writing, marketing, and business experience. Prior to founding Seven Oaks Consulting, Jeanne led marketing for divisions of McGraw-Hill Education, Teachers College Columbia University, The College Board, and retail, publishing, and financial service companies in the New York City area. Known worldwide for her exceptional leadership and communication skills, Jeanne works seamlessly across cultural and corporate barriers to achieve outstanding results. She holds an M.A. in writing and an M.S. in direct and digital marketing (awarded with distinction) from New York University, as well as certifications in social media marketing, content marketing, and adult education. Originally from the New York City area, Jeanne currently resides with her husband, John, and many pets on a 17-acre farm in rural Virginia. When not leading marketing teams through her work at Seven Oaks Consulting, she enjoys gardening, reading, cooking, and writing mystery novels.