Guest: NAIWE’s Executive Director April Michelle Davis This is a specialized course designed for those who are in the editing industry (or who want to become freelance editors). This class will provide detailed discussions about the field, editing skills, and the business and IT requirements necessary to succeed. Strengthen your skills, and learn how to run your editing business like a professional.

Guest: NAIWE's Executive Director April Michelle Davis From thoughts of starting a business all the way to hanging your sign “open for business!” As you prepare to become a professional freelancer, there are many things to consider such as the type of business and the protection it will offer to business tax preparations and correctly estimating quarterly payments to accurate record keeping and project status.

Guest: NAIWE’s Executive Director April Michelle Davis Writing is no longer a lucrative career. The most recent study by the Authors Guild, a professional organization for book writers, shows that it may not even be a livable career. In this webinar, we will discuss the theme of NAIWE membership: developing multiple streams of income. And we will discuss how to leverage your book to succeed in a career in writing!

Guest: NAIWE’s Social Media Market Expert Ashley Henyan Are you posting on your social media platforms only to find your high school best friend and your mom are the only followers liking or sharing your content? Get tips and tricks for engaging your followers and gaining new ones. Learn how to create a toolkit to help engage a network of social advocates to work for you, bringing greater visibility to your brand.

Guest: NAIWE’s Benefit Partner Bowker If you can click a mouse and type on a keyboard, you have all the skills you need to build your own great-looking website! Bowker has done the hard work for you and created a complete website solution specially designed for authors. You get all the elements you need to construct an eye-catching website that will attract and engage the readers you want to reach.

Guest: NAIWE’s Marketing Expert Brian Feinblum Marketing and public relations fit well within the path of writers. But what are the differences between marketing and public relations? Publicity speaks to where we are at through the avenues of news media, newspaper, and radio. Whereas marketing focuses on such things as book signings. And marketing takes the diverse approach -- don’t put all your eggs in one basket!

Guest: NAIWE’s Self-Publishing Expert Brian Schwartz Getting your book found is a matter of having the right content in the right place at the right time. The good news is that it’s less about driving traffic to your own site and more about being visible where your audience already exists. It’s wise to choose a few platforms to master instead of spreading yourself too thin, but which ones produce the highest ROI?

Guest: NAIWE’s Self-Publishing Expert Brian Schwartz What can you do each day to grow your sales? Ask for a review. Brian will empower you to build the essential foundation behind any successful book: a strategy to continually ask for reviews. Before you spend a dime on advertising, your book must have reviews. While Amazon reviews get all the attention, there are many other ways you can leverage reviews elsewhere.

Guest: NAIWE’s Kindle Expert Brian Schwartz Having a book in print and e-book provides different marketing opportunities. In this webinar, you will come to realize that the e-book format lends itself to more marketing options, including keeping the book in print. Brian will share pricing and marketing tips for your e-book and the top three places to publish it.

Guest: NAIWE’s Kindle Expert Brian Schwartz The internet has affected nearly every industry, and books are no exception. In this webinar, Brian Schwartz showcases how bestselling authors are taking advantage of the web to increase value, grow sales, and connect with readers. He’ll also touch on the key elements of an effective author website and the common mistakes. You’ll hear the 5-figure tip Brian gave.

Guest: NAIWE’s Blogging Expert Carol Tice Keywords in headlines need to explain the post because there are no subheads to help. And to take it a step further, the first two lines of the post are also used for search engine optimization. Learn how to be mindful of your keyword drivers to attract the readers that you want. Every NAIWE member has a blog to practice the many takeaways that you will find helpful!

Guest: NAIWE’s Content Marketing Expert Carol Tice So you’ve got your LinkedIn profile set up. Now what? What do you write in your status updates, or in LinkedIn’s articles section, to build your authority and attract the clients you want? This example-filled presentation will show you multiple strategies and approaches for creating content for LinkedIn that promotes your business—even if you don’t have much time.

Guest: NAIWE’s Tax Expert Carol Tice A blog is more than an avenue for putting your personal thoughts out there; it is a marketing tool that when set up correctly will catch the eye of big name companies looking for a freelance blogger whose numbers show reader engagement. In this webinar, Carol shares her experiences to guide and aid you to becoming more than a blogger . . . a content strategist!

Guest: NAIWE’s Headline Expert Dana Sitar A single headline is not sufficient for most content in digital publishing. Readers access your content in a variety of contexts, and the headline that’s effective in one context is often less effective in another. This training shows you how to craft headlines that catch readers’ attention across platforms, including websites, social media, email, and search.

Guest: NAIWE’s Marketing Expert Diana Ennen Diana will share how to get the most out of each article you write by using bits of it on your website and on each social media platform and by inserting keywords in your article and even in the title. Having a plan helps a pro reach goals. She will share how to create a plan, what should be in it, and also how to build your following and establish trust and credibility.

Guest: NAIWE’s Benefit Partner the J. Rosen Group You have written an amazing book and it has been published . . . now what? For your book to achieve significant sales and success it’s essential you have a strong and comprehensive marketing program in place. This is where we come in.

Guest: NAIWE’s Branding and Marketing Expert Jeanne Grunert and Dr. Tim Johansson of A Deeper Way Participants in this workshop will use the ADW self-assessment tools before and during the workshop to understand their unique personality, what helps them thrive in the workplace, how they respond in different work situations, and how they develop trust and communication with clients.

Guest: NAIWE’s Branding and Marketing Expert Jeanne Grunert In Part 2, participants will be encouraged to review their results from Part 1 and identify their own unique personal branding “calling cards”. Then, through various exercises, participants will develop their personal brand profile and leave the workshop with several ideas on how they can share their personal brand profile.

Guest: NAIWE’s Business of Writing Expert Laura Pennington Briggs Making a good living as a freelancer is a challenge, especially nowadays. Discover what today’s six-figure freelancers have in common and learn how to search, negotiate, and maximize your revenue and profits as you build a successful business as a freelancer.

Guest: NAIWE’s Business of Writing Expert Laura Pennington Briggs Marketing is often overwhelming and ignored by freelancers. In this webinar, freelancers will learn the importance of the statement “always be marketing” and how to make it an easy, consistent lift for your freelance brand. Discover how to find your highest-value marketing activities, schedule them, and consistently build a warm pipeline of work.

Guest: NAIWE’s Business of Writing Expert Laura Pennington Briggs It isn’t enough to launch your freelance business and do good work; you also have to let the world know that you exist, what you offer, and how to find you — and keep those messages going. That often means having a strong presence on LinkedIn, which is retaining its position as the lead platform for business networking, visibility, and connections.

Guest: NAIWE’s Public Relations and Book Marketing Expert Marcia Rosen The audiobook market is one of the fastest growing segments of the publishing industry. According to the Audio Publishers Association, it grew an estimated 24.5% from 2017 to 2018. This included self-published authors and small publishers who accessed numerous marketing actions and opportunities to create an awareness and enhance sales.

Guest: NAIWE’s Public Relations and Book Marketing Expert Marcia Rosen How do you reach your potential market, especially now with limited opportunities for in-person events? As a marketing/public relations professional and agency founder, Marcia Rosen knows authors are like any business and they should create a presence and consistent message by implementing various marketing strategies.

Guest: NAIWE’s Faith-Based Writing Expert Mary DeMuth You’re excited about a topic, so excited that you’ve written a book about that topic, but how do you get that agent to sign on to your project? Writing a book proposal is very different than writing the manuscript of your book, and it can be intimidating. The writer needs to market the book, knowing the book in a different manner, within the publishing industry.

Guest: NAIWE’s Book-to-Blog Expert Nina Amir Writing a book is a creative process, but once the book has been published, a different type of creativity is needed to successfully market and sell the book. This webinar will help you develop a business plan to include defining your readers and your market. This business plan will aid you with creating a marketing plan and a promotion plan to ultimately build sales.

Guest: NAIWE’s Booklets Expert Paulette Ensign All writers can benefit from publishing tips booklets. Even speakers can benefit from having booklets! Listening to this teleconference, you will hear in Paulette’s voice her excitement for this subject matter as she explains how to select the best topic and the ideal word count for a tips booklet, and she will even share her sales and marketing considerations.

Guest: NAIWE’s Well-Fed Expert Peter Bowerman Commercial writing may sound intimidating, but it is simply freelance writing for companies. Because some companies are unwilling to hire full-time writers, they often have needs for freelance writers. Commercial writing allows freelance writers to offer a fresh perspective while letting them learn how to help others and set themselves apart as experts.

Guest: NAIWE’s Freelance Writing Expert Ruth Thaler-Carter Portfolios can take a variety of forms. At one time, it was popular for them to be in a physical format, like a scrapbook, to be able to present to potential clients at tradeshows and conferences. These were great to use as a table display of your work. However, like most things, writing portfolios have also gone digital.

Guest: NAIWE’s Networking Expert Ruth Thaler-Carter Many of us tend to think of networking in terms of meeting in person, but nowadays the majority of networking takes place online. Learn about why networking is important to your writing or editing business and how to make the most of those virtual platforms and communities to power up your presence to potential clients and value to colleagues.

Guest: NAIWE’s Networking Expert Ruth Thaler-Carter We hear about networking all the time, but what is it and why is it valuable to independent writers and editors? Networking is simply interacting with colleagues to exchange information, resources, and support. Done right, it can create credibility, provide leads to new projects and clients, and bolster an independent business in many ways.

Guest: NAIWE’s Networking Expert Ruth Thaler-Carter Networking is more than a common buzzword; it’s an important key to success as an independent writer or editor. Learn about the best ways to make networking an effective, functional element of your independent business, as well as what not to do.

Guest: Conference Speakers Ruth Thaler-Carter and Kathie York Every freelancer needs a website to be found, vetted, and hired, but you need a site that’s easy to use and makes the most of your skills and experience while building credibility and brand. Learn why and how to create (or improve) a site, content and design essentials, and examples, and discover why websites aren’t just about bots and search engines.

Guest: NAIWE’s Green and Ethical Marketing Expert Shel Horowitz Twitter is a great way to market your books and services. Twitter updates can be laser focused to certain audiences. Through direct messaging, Twitter lets you reach people who are hard to reach by other avenues and even bypass gatekeepers. Using hashtags grows your presence and your credibility. And best of all, Twitter doesn’t have to be a time dump!

Guest: NAIWE’s Green and Ethical Marketing Expert Shel Horowitz Writers desire to be authors, but they rarely seek to be marketers. Shel Horowitz discusses how authors can market their products and be principled. You don’t have to sell your dignity with your book! It can be in your interest to be an ethical business owner. Learn how to have ethical commitments while being a successful author (and a self-marketer)!

Guest: NAIWE’s Media Interviews Expert Suzanne Lynn Cheesman Your work is not done when you finish writing a book. Now you need to let the world know about it, but how? Forbes endorses video as an author’s go-to strategy for marketing: “Video will be the primary marketing format for years to come.” You are in the business of selling books, so let’s talk about the why’s and how’s of video marketing as an author tool!

Guest: NAIWE’s Book Promotions Expert Tina Glasneck Are you struggling with what you can do to make your books a success? Join USA Today bestselling author Tina Glasneck as she gives practical advice on what you can apply to your career to find readers and gain success. This webinar will dig into the basics and provide practical tips that you can implement right away to start you on your successful author journey.